Our first one – day Upscaler Marketing Workshop was delivered by Mick Stoves & Sophie Taylor on Wednesday 4th December. Great to be at the fabulous venue of Nottingham’s Royal Centre!
M4G has been appointed by D2N2 and Nottingham Trent University’s Business School to deliver a series of three Upscaler Marketing Workshops. The theme is Strategic Marketing for high – growth businesses. More about the Upscaler Forum programme here.
Joining the Upscaler Marketing Workshop were 29 business leaders from 20 of the high – growth businesses on D2N’s Growth Hub Upscaler Programme. Businesses on the programme all demonstrate a track record of high growth. M4G’s Marketing Workshop is one in a series, designed to support these Scale Up businesses in their journey through transformation and growth.
M4G’s Marketing Workshop covered a lot of ground in one day! We looked at topics such as;
- Marketing Strategy for Scale Up Businesses
- Customer Focus
- Customer Journey
- Customer Acquisition, Retention & CRM
- Customer Personas
- Value Propositions
- Communications Channel Planning & Content Marketing
- Marketing Intelligence
- Marketing’s Impact on Bottom Line
- Value-Based Pricing
- Sustainability, Ethics, Culture and ‘Purpose’
Also appearing at the workshop was our guest speaker Geoff Love, ex CEO of Nottingham tech business Commify. Geoff led the workshop through the journey to growth he’s taken with Commify and previously with Homeserve.
It was super day, with lots of great delegate feedback and interaction. Delegates came from diverse business sectors like Confectionery, Security, Recruitment, Creative Businesses, Environmental, Manufacturing and more. At M4G we’re really looking forward to the next Strategic Marketing Workshop which will be in 2020.