When did you last look at how you position your brand? And more importantly how its delivered through your marketing communications? Never before have brands been in such a fragile position regarding brand ‘trust’. The huge reach of the many social channels has publicly put brand reputations on the line; 24/7/365.
Today it is no longer acceptable to have a brand vision or purpose that you buy into internally if it doesn’t resonate with your customers and prospects through your tactical communications. Growing businesses need a cohesive approach to regularly reviewing three things;
A) A robust and meaningful Value Proposition
B) An in-depth understanding of the needs and wants of your target personas
C) Your ‘Scale Up Voice’ (ie the themes & structures of your content and communications)
Without these three, your communications risk delivering little or no value to your business.
To sum up; for a great Scale Up brand, every touchpoint must be consistent, whether it’s face to face or online. Consumers are overloaded with pointless generic content from brands that is nothing more than noise. Have a point of difference, no matter how small you may think it is. Stand for something other than parity. In conclusion, become the brand that talks the talk and walks the walk. Contact us to get you started.